Author Archives: martas2912

About martas2912

I am a sustainable tourism specialist on the Caucasus region. I have been going back and forth to Georgia since 2001 as a traveller, tourism development professional and academic researcher. Now working as a Sustainable Tourism Expert for the World Bank and GIZ projects in Georgia on DMOs, regional and national marketing, and mountain tourism development. More on my blog: oneplanetblog.com and tweet @oneplanetblog

Overtourism in Svaneti

Svaneti in Georgia is at risk of losing its traditional charm as a result of negative impacts of uncontrolled growth of tourism. Continue reading

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Caucasus Tourism and me in 2017 – reasons to celebrate!

The rapid growth in tourism in Georgia is NOT a reason to celebrate – but my 2017 definitely was!  In 2015 I made a risky but also much-needed and exciting decision to change career and work in sustainable tourism in … Continue reading

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Tony’s take on Tourism Forum 2017 – input from Svaneti

Last week I wrote about a brilliant Tourism Cooperation Forum 2017 “Sustainable Mountain Resort Development” in Gudauri in northern Georgia, where practitioners from all regions discussed the challenges and opportunities for sustainable mountain tourism. Tony Hanmer who lives in the … Continue reading

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Tourism boom in Georgia – reasons to celebrate?

One of the main objectives of the Georgian National Tourism Development Strategy 2015-2025 is to increase the number of international arrivals to 11 million. At the current rate, achieving that is clearly doable. But is it really that desirable? I … Continue reading

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Sustainable mountain tourism development in Georgia: insights from Tourism Forum 2017

The Tourism Cooperation Forum 2017 “Sustainable Mountain Resort Development” was organised by GIZ Georgia (the German development agency) last month in Gudauri mountain resort in northern Georgia. I was one of the speakers and helped with moderating various conference sessions. … Continue reading

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Transcaucasian Trail: “Innovation of the Year” winner!

The Transcaucasian Trail (TCT) project I have been closely involved with since its launch in Nov 2015, has won the “Innovation of the Year” Award at the Adventure Travel Awards 2017. The Awards are the UK’s only awards dedicated to recognizing … Continue reading

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How to build a sustainable tourism brand – insights from PATA conference in Bangladesh

  The Pacific Asia Tourism Association (PATA) New Tourism Frontiers Forum 2016 was held at the end of November in Cox’s Bazar, Bangladesh, under the theme “Designing a sustainable tourism brand”. The conference gathered practitioners in destination and sustainable tourism … Continue reading

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