Author Archives: martas2912

About martas2912

Sustainable tourism specialist with communications, marketing and stakeholder engagement background, specialising in sustainable destination management and Protected Areas (PA) tourism. Advised and provided training on responsible tourism development for several international organizations in the Caucasus, the Western Balkans and Eastern Europe. Speaker and trainer. Mentor and an Associate Staff member at Leeds Beckett University for the MSc in Responsible Tourism Management course, focussing all academic research on mountain and PA tourism in the Caucasus

Local pride, authenticity and connection – social benefits of trails

What I find most fascinating about trails and cultural routes is their power to connect and foster social interactions and shared responsibility, creating social benefits for both tourists and the local people. ‘Scenic Roads and Trails’ were the theme of … Continue reading

Posted in community development, Destination, Georgia, ITB Berlin, sustainable tourism, Tourism Impacts, Trails | Tagged , , , , , , , , , , , , | Leave a comment

my interview for the Sustainability Leaders Project

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My short welcome speech for EuroEco18

5th European Ecotourism Conference was held in Tbilisi, Georgia, 10-12 September. The event provided a platform for a range of stakeholders throughout the continent and beyond – to present their research results and development activities on ecotourism and sustainable tourism … Continue reading

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Interview for the Sustainability Leaders project on sustainable tourism in the Caucasus

This week I am featured in a great Sustainability Leaders Project, interviewed as the first sustainable tourism expert on the Caucasus region. The project is an invaluable knowledge hub for tourism professionals interested in the latest trends, strategies and success … Continue reading

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Svaneti in Dede – a battle between tradition and progress. Has tourism had a role to play?

  Seeing the old Svan traditions in a fascinating and incredibly moving film Dede, filmed in a remote mountainous region of Svaneti, made me realise how little we know of this popular tourism destination in Georgia, and how this makes … Continue reading

Posted in Dede, Georgia, Georgia tourism, Svaneti, Ushguli | Tagged , , , , | Leave a comment

Svaneti responsible tourism businesses – recommendations please!

I am looking for recommendations for local sustainable/responsible tourism business owners in Svaneti! You may have heard that we are in the middle of the Responsible Travel Week (12-18 Feb) –  #RTweek18. During this week I am travelling around Svaneti in the … Continue reading

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Adventure, Culture & Good Food: What Foreign Tourists Expect from Georgia?

Over the last few months, several articles have been published in worldwide press praising Georgia as an emerging tourism destination and encouraging tourists to come and visit Georgia now. Lonely Planet, National Geographic, BBC, the Guardian, the New York Times, … Continue reading

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Overtourism in Svaneti

Svaneti in Georgia is at risk of losing its traditional charm as a result of negative impacts of uncontrolled growth of tourism. Continue reading

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Caucasus Tourism and me in 2017 – reasons to celebrate!

The rapid growth in tourism in Georgia is NOT a reason to celebrate – but my 2017 definitely was!  In 2015 I made a risky but also much-needed and exciting decision to change career and work in sustainable tourism in … Continue reading

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Tony’s take on Tourism Forum 2017 – input from Svaneti

Last week I wrote about a brilliant Tourism Cooperation Forum 2017 “Sustainable Mountain Resort Development” in Gudauri in northern Georgia, where practitioners from all regions discussed the challenges and opportunities for sustainable mountain tourism. Tony Hanmer who lives in the … Continue reading

Posted in Georgia tourism, Svaneti, Uncategorized | 1 Comment