Transcaucasian Trail: “Innovation of the Year” winner!

The Transcaucasian Trail (TCT) project I have been closely involved with since its launch in Nov 2015, has won the “Innovation of the Year” Award at the Adventure Travel Awards 2017. The Awards are the UK’s only awards dedicated to recognizing and rewarding the businesses and individuals who support, grow and promote the adventure travel industry through sustainable and responsible travel.

team with the award

 

The project’s responsible tourism focus has been recognized by the panel of independent judges, who argued that the TCT “is a genuine case of true trailblazing and innovation in every sense. Driven by a group of idealistic outdoor and travel enthusiasts, this will open up previously unreachable places, and help change the lives of the communities involved for the better.”

So what did we do to win the prize?

I wrote about it for travindy.com and you can read it here. Enjoy and get inspired 🙂

 

About martas2912

Sustainable tourism specialist with communications, marketing and stakeholder engagement background, specialising in sustainable destination management and Protected Areas (PA) tourism. Advised and provided training on responsible tourism development for several international organizations in the Caucasus, the Western Balkans and Eastern Europe. Speaker and trainer. Mentor and an Associate Staff member at Leeds Beckett University for the MSc in Responsible Tourism Management course, focussing all academic research on mountain and PA tourism in the Caucasus
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