The Transcaucasian Trail (TCT) project I have been closely involved with since its launch in Nov 2015, has won the “Innovation of the Year” Award at the Adventure Travel Awards 2017. The Awards are the UK’s only awards dedicated to recognizing and rewarding the businesses and individuals who support, grow and promote the adventure travel industry through sustainable and responsible travel.
The project’s responsible tourism focus has been recognized by the panel of independent judges, who argued that the TCT “is a genuine case of true trailblazing and innovation in every sense. Driven by a group of idealistic outdoor and travel enthusiasts, this will open up previously unreachable places, and help change the lives of the communities involved for the better.”
So what did we do to win the prize?