Fashion Revolution Day – what is it all about?

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Today is the Fashion Revolution Day to mark the second anniversary of the Rana Plaza disaster that killed 1133 garment makers in one factory in Dhaka, Bangladesh. A further 2500 were injured.

Fashion Revolution, a global coalition of designers, academics, writers, business leaders and parliamentarians calling for systemic reform of the fashion supply chain, believes that 1133 is too many people to lose without that standing for something:

“On 24th April each year, Fashion Revolution Day will bring everyone in the fashion value chain together and help to raise awareness of the true cost of fashion, show the world that change is possible, and celebrate all those involved in creating a more sustainable future.”

As a global movement uniting around an annual campaign, Fashion Revolution believes that over the next five years we will build considerable momentum and achieve incredible impact together. I really hope it will, and I will support the movement as best as I can.

I am attending a few events and discussions today and will have a go at amending and upcycling clothes in east London. I will also be running a series of free clothes upcycling and repairing workshops in south-east London, starting Thu 30th May. More details to follow on the Fash Rev website, hope to see you there!

It will be a busy day of clothes swapping parties, discussions on the true cost of fashion and the future of sustainable fashion, photo shoots in t-shirts with “Who made my clothes” slogan on them, events in schools, clothes upcycling workshops and many others – full list here. There are also numerous ways everyone can get involved and promote it on social media – all assets are free.

But let’s not forget that we wouldn’t have to have the Fashion Revolution Day today if we were not obsessed with fast fashion. The horrendous Rana Plaza disaster wouldn’t have happened.


About martas2912

Sustainable tourism specialist with communications, marketing and stakeholder engagement background, specialising in sustainable destination management and Protected Areas (PA) tourism. Advised and provided training on responsible tourism development for several international organizations in the Caucasus, the Western Balkans and Eastern Europe. Speaker and trainer. Mentor and an Associate Staff member at Leeds Beckett University for the MSc in Responsible Tourism Management course, focussing all academic research on mountain and PA tourism in the Caucasus
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